Sell My Car Guru » Car Marketing http://sellmycarguru.com Mon, 29 Mar 2010 21:23:49 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Sell My Car…Marketing Do’s and Don’ts http://sellmycarguru.com/sell-my-car%e2%80%a6marketing-do%e2%80%99s-and-don%e2%80%99ts/ http://sellmycarguru.com/sell-my-car%e2%80%a6marketing-do%e2%80%99s-and-don%e2%80%99ts/#comments Tue, 12 May 2009 03:56:12 +0000 http://sellmycarguru.com/?p=12 So now you have your car ready to sell, you’ve cleaned it and did some basic maintenance to make it purr like a kitten. So now what? Here are a few things to consider that will greatly enhance your chance to move that car quickly.

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First, no matter how hot your girlfriend or what she looks like in a string bikini keep her out of the photo. You are trying to sell the car right? Just making sure, because one to sell is legal and the other isn’t. Either way you only want one in the photo. Contrary to belief a person (clothed or not) distracts from the car. Keep it simple and focus on the car.

Second, you have a cherry sound system that just blasts out the bass and annoys old guys (like me) to death. Way cool. However, when selling your car don’t take pictures of it. That goes for other things like fuzzy dice or other tricked out items.

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Third, focus on the car. Silly since you are selling the car right? This is an area people easily neglect. Use a nice quality camera; take photos of the doors and fenders. Take them of the hood and grill, the back and wheels. Take a few of the interior. But keep the photo’s general and esthetically pleasing. Having good clean and crisp pictures that you can post can make all the difference between someone calling or not.

Fourth, make sure you spell correctly and use proper grammar. 99.9% of society actually cares about what they read and that it flows and is void of anything obviously silly. Many people will take poor grammar or out and out slang as dealing with someone not fully functional and that the effort to get the car may not be worth the effort of dealing with you. Harsh I know, but it is the truth. Write it like people are going to read it, make an effort and it will pay off.

Take the time to do the entire process from start to finish correctly, it really doesn’t take that much extra time and it can pay dividends in money and time. As always, enjoy the ride!

]]> http://sellmycarguru.com/sell-my-car%e2%80%a6marketing-do%e2%80%99s-and-don%e2%80%99ts/feed/ 0 Sell My Car Marketing http://sellmycarguru.com/sell-my-car-marketing/ http://sellmycarguru.com/sell-my-car-marketing/#comments Tue, 12 May 2009 03:52:08 +0000 http://sellmycarguru.com/?p=7 Consider what it was like to sell your car 20 years ago, you pretty much had two options. First, park it on the side of the road and give a brief description, cost and phone number available in the small white strip under the orange “For Sale” sign. Then you go home and hope someone calls you. Second, place an ad in the newspaper, sit at home and hope someone calls you. If you were a real go getter you actually did both! I sold many cars this way, but the process was slow because you had limited views.

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Today you can still do those things and probably have some success. However, with sites like craigslist.com, cars.com, autotrader.com, eBay and many others you have lots of options. Actually, you may now have too many options! Now you have to consider things such as; if you place it on craigslist you set the price, people come over to see it and test drive and then they’ll dicker with you to lower the price. The positive is you gain a large audience very quickly and can sell your car quickly too. eBay, for example, is an auction site that allows you to put in a minimum bid you will accept and then if people like it they can bid it up. For the most part the car is purchased sight unseen and the auction and payment can take you a week or more. Not to mention you may not sell the car and will still be on the hook to pay eBays fees. One way is not necessarily better than the other, it depends on factors that are unique to you and the vehicle you are selling.

Some classic, sports or luxury cars can have a wide audience that can draw interested purchasers from a national audience, so eBay or cars.com may be good options. Other more common cars, such as Saturns may be more suited for craigslist. If getting money quickly is paramount than opt for craigslist.

Do yourself a favor and do a little research on auto sales sites and discover which option is best for you. Ask friends, many have had experiences selling cars that they would love to discuss. Whatever you do, enjoy the ride!

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